September 19, 2025
Real Estate Market
Imagine a community where you can walk to work, dine at world-class restaurants, catch a PGA tournament, and then bike home on a trail that winds past lakes and luxury homes. That’s the vision of Fields in Frisco, Texas.
Over the past 15 years, Frisco has transformed into one of the most dynamic cities in America. Fields is the next chapter of that story—a 2,500-acre master-planned community that blends homes, retail, office space, parks, and entertainment into one connected lifestyle destination.
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Fields is more than a neighborhood—it’s a city within a city.
Here’s what’s in the long-term plan:
5,000+ new-construction homes across multiple price points and styles
11 million sq. ft. of office space for businesses and corporate HQs
360,000 sq. ft. of retail and dining (Fields West, the lifestyle hub)
89 acres of lakes + 250 acres of parks
25 miles of hike-and-bike trails connecting every part of the community
University of North Texas Frisco campus
PGA of America headquarters & championship golf courses
This is a place where your neighborhood isn’t just houses—it’s entertainment, education, career opportunities, and recreation all in one.
Builders at Fields are delivering a range of homes to fit different buyers:
Landon Homes
Fields Select (50’ lots) – starting around $1.1M
Fields Prestige (60’ lots) – $1.4M–$1.7M
Fields Reserve (70’ lots) – from $2M+
Toll Brothers
Woodlands Collection (60’ sites) – starting $1.27M
Summit Collection (70’ sites) – $2.3M–$2.8M
Custom Estates in The Preserve – multimillion-dollar luxury homes on 1+ acre lots
Huntington Homes – blending urban design with Texas-style luxury, many starting in the $2M+ range
This variety means there’s something for families moving up, executives relocating to North Texas, and buyers ready to design their dream estate.
What makes Fields so appealing isn’t just the homes—it’s the lifestyle it promises:
Golf like the pros at the PGA headquarters and resort
Universal Kids Resort opening in 2026—32 acres of family fun at your doorstep
Walkable retail & dining at Fields West
Miles of green trails and lakes for outdoor living
Top-rated Frisco ISD schools nearby
Fields is being built to attract not just homebuyers, but entire generations who want connection, convenience, and community.
With demand in Frisco still high and limited land available, Fields represents both lifestyle and long-term investment value. The mix of luxury builders, high-end amenities, and corporate anchors (like PGA and UNT) all point to strong appreciation potential.
For buyers considering a new construction home, Fields offers a rare opportunity: get in now at the start of a community that will only grow more desirable as it develops.
If you’d like to explore new construction opportunities in Frisco or Prosper, I’d love to be your guide.
— Matt Braun | Merit Homes 214-903-6727
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